MORE EXCITING ANNOUNCEMENTS TO COME * TASTEMAKER * MCEWAN *
Who We Are
Sabaidee (Sa-bai-dee) Hello/Greetings/Blessing,
Literally: Sabai = relaxed, well, easy, comfortable, Dee= good
In Laos, a tiny laidback and friendly Southeast Asian country, the word sabaidee is very important because not only is it a form of greeting (“hello”) but it is also an active practice of reinforcing positive thinking. It describes your state of well-being: good health, state of mind, free of stress and relaxation. When greeting someone with sabaidee,the implication is that you wish “sabaidee" for them.
For this reason, we’ve decided that there is no better word that embodies our company’s vision than: Sabaidee!
Laos, unlike its neighbours, is landlocked and historically has always had a very limited food source. Out of necessity, its people were forced to be more creative with their meal preparations. The lack of variety is completely redeemed by the bold and flavorful sauces guaranteed to transform an ordinary meal into an unforgettable meal.
We make delicious sauces to complement your food so that meal time can be stress free and sabaidee.
My mother always says that food, the thing that nourishes your body and soul, “should always taste good no matter your situation, and regardless of budget”.
This was particularly true for my family. Having to endure seven long years in a refugee camp, food was scarce and our options were limited.
While I don’t remember much of what we ate, I remember that whatever my mother served, it was delicious. It must have been the masterful way she meticulously prepared the food, but the secret was the combination of traditional Laotian and family sauces that gave it so much flavour.
Now that I’ve settled in Toronto, I want to share our traditional family recipes, our secret, with you and yours.
No matter what you’re eating, it should always taste good!